
Strategy Consulting
As a consultant, I work on strategic and creative storytelling projects in the science and health space.
I have experience crafting stories from highly technical information for a range of specialist and general audiences.
I have designed marketing campaigns, written materials, websites, social media campaigns, webinars, podcasts and magazines. I have worked closely with a range of stakeholders, including CEOs, managing editors, general practitioners, rheumatologists, dermatologists, oncologists, allergy & respiratory physicians, researchers, corporate lawyers, publishers and editors.
As a former COO at a media startup, I have experience recruiting, training and managing creative teams.

experience
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Strategic Partnerships Manager, Pint of Science Australia
As a member of the national leadership team, I develop relationships with strategic partners to help finance and support an annual science festival involving 200 researchers across 12 cities. I also consult on policy and strategy, including developing and editing the Mission Statement.
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#UniteToFight2024
Creating an editorial strategy for publicising an international conference on long covid and ME/CFS.
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The Fathering Project
Writing a Communique for government based on the recommendations and outomes from the inaugural Fathering Summit on 14 March 2024.
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Centre for Evidence and Implementation
Running a workshop on how to effectively promote conferences using social media.
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Nature
Editing Nature’s weekly Cancer Briefing newsletter for scientists, and writing news stories for a global audience.
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Healthed
As an external strategy consultant, I worked with the CEO and Head of Marketing over six months to substantially grow the editorial team and launch a data journalism arm of the business, including recruiting and onboarding a specialist data analyst, a managing editor, GP editors and a team of freelance medical writers.
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The Medical Republic
As COO of a publishing company based in Sydney, I helped lead a team of around 20 people to deliver high-quality journalism to Australian doctors. I was the lead product developer for several profit-generating new ventures, and I hired, trained, managed and mentored employees to carry these projects forwards. This project work included launching a podcast, a webinar business, a live covid blog, a magazine for oncologists and a magazine for dermatologists. I also oversaw the development and training of several specialist magazine editors and a new managing editor.
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Guardian Australia
Writing exclusive health stories (co-published with The Medical Republic).
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Veritasium
Script writing for Veritasium, a science history YouTube channel with 11 million subscribers.
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Oncology Republic
I led the launch of a new magazine for Australian oncologists. I was involved in stakeholder engagement, editorial board recruitment, vision and strategy, web development, story idea generation, feature writing and project management. I also spent a month training an experienced clinical editor to replace me on this magazine so I could focus on launching Dermatology Republic.
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ScienceAlert
Writing quick turn-around news on popular science for a consumer audience.
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Dermatology Republic
I recruited an editorial board and designed an interactive ‘Coming Soon’ page to advertise this project. I oversaw the development of the website.
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Rheumatology Republic
As Associate Editor for Rheumatology Republic, I produced a print magazine and fortnightly newsletter for Australian rheumatologists. I worked with Dr Irwin Lim, our rheumatologist editor, to create workflows that fitted around his busy schedule so the magazine could benefit from all his insights. I attended international conferences for rheumatologists in Madrid and Chicago and interviewed leading doctors on their research and expertise. I recruited, mentored, briefed and edited the work of a team of freelancers. I also spent three months recruiting and training my replacement so I could focus on launching Oncology Republic.
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Lawyers weekly
In this role, I wrote news and feature for a daily e-newsletter and monthly print magazine for commercial lawyers.
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Allergy & Respiratory Republic
Editing an online and print publication for allergists, respiratory physicians and immunologists.
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Northern Australian Fishing and Outdoors Magazine
In this role, I wrote features on tropical wildlife biology for an audience of fishermen.
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Getting the job done
Creating high-quality multimedia content
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Newness
Building innovative editorial products
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Performance
Increasing reader interest & engagement
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Price
Affordable for niche groups
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Accessibility
Making it easier to find & hire writers/editors
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Risk reduction
Opportunity to try things out/pilot before committing
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Customise
Creating a similar product customised for a different audience
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Cost reduction
Making editorial operations cheaper & more efficient, crowdsourcing content