Strategy Consulting

As a consultant, I work on strategic and creative storytelling projects in the science and health space.

I have experience crafting stories from highly technical information for a range of specialist and general audiences.

I have designed marketing campaigns, written materials, websites, social media campaigns, webinars, podcasts and magazines. I have worked closely with a range of stakeholders, including CEOs, managing editors, general practitioners, rheumatologists, dermatologists, oncologists, allergy & respiratory physicians, researchers, corporate lawyers, publishers and editors.

As a former COO at a media startup, I have experience recruiting, training and managing creative teams.

experience

  • #UniteToFight2024

    Creating an editorial strategy for publicising an international conference on long covid and ME/CFS.

  • The Fathering Project

    Writing a Communique for government based on the recommendations and outomes from the inaugural Fathering Summit on 14 March 2024.

  • Centre for Evidence and Implementation

    Running a workshop on how to effectively promote conferences using social media.

  • Nature

    Editing Nature’s weekly Cancer Briefing newsletter for scientists, and writing news stories for a global audience.

  • Healthed

    As an external strategy consultant, I worked with the CEO and Head of Marketing over six months to substantially grow the editorial team and launch a data journalism arm of the business, including recruiting and onboarding a specialist data analyst, a managing editor, GP editors and a team of freelance medical writers.

  • The Medical Republic

    As COO of a publishing company based in Sydney, I helped lead a team of around 20 people to deliver high-quality journalism to Australian doctors. I was the lead product developer for several profit-generating new ventures, and I hired, trained, managed and mentored employees to carry these projects forwards. This project work included launching a podcast, a webinar business, a live covid blog, a magazine for oncologists and a magazine for dermatologists. I also oversaw the development and training of several specialist magazine editors and a new managing editor.

  • Guardian Australia

    Writing exclusive health stories (co-published with The Medical Republic).

  • Veritasium

    Script writing for Veritasium, a science history YouTube channel with 11 million subscribers.

  • Oncology Republic

    I led the launch of a new magazine for Australian oncologists. I was involved in stakeholder engagement, editorial board recruitment, vision and strategy, web development, story idea generation, feature writing and project management. I also spent a month training an experienced clinical editor to replace me on this magazine so I could focus on launching Dermatology Republic.

  • ScienceAlert

    Writing quick turn-around news on popular science for a consumer audience.

  • Dermatology Republic

    I recruited an editorial board and designed an interactive ‘Coming Soon’ page to advertise this project. I oversaw the development of the website.

  • Rheumatology Republic

    As Associate Editor for Rheumatology Republic, I produced a print magazine and fortnightly newsletter for Australian rheumatologists. I worked with Dr Irwin Lim, our rheumatologist editor, to create workflows that fitted around his busy schedule so the magazine could benefit from all his insights. I attended international conferences for rheumatologists in Madrid and Chicago and interviewed leading doctors on their research and expertise. I recruited, mentored, briefed and edited the work of a team of freelancers. I also spent three months recruiting and training my replacement so I could focus on launching Oncology Republic.

  • Lawyers weekly

    In this role, I wrote news and feature for a daily e-newsletter and monthly print magazine for commercial lawyers.

  • Allergy & Respiratory Republic

    Editing an online and print publication for allergists, respiratory physicians and immunologists.

  • Northern Australian Fishing and Outdoors Magazine

    In this role, I wrote features on tropical wildlife biology for an audience of fishermen.

  • Getting the job done

    Creating high-quality multimedia content

  • Newness

    Building innovative editorial products

  • Performance

    Increasing reader interest & engagement

  • Price

    Affordable for niche groups

  • Accessibility

    Making it easier to find & hire writers/editors

  • Risk reduction

    Opportunity to try things out/pilot before committing

  • Customise

    Creating a similar product customised for a different audience

  • Cost reduction

    Making editorial operations cheaper & more efficient, crowdsourcing content